The practice of getting inbound links to your website from other websites.
Link building is getting links from business listings, reaching out to bloggers, reviewers, journalists and other relevant websites.
Backlinks help improve the authority of your site, and can have a significant impact on how well you rank in organic search.
Note: For back linking to work effectively, you need content worth linking to. Having a thousand back links from local business registrars will have very little effect, but getting a reviewer or blogger to write about your product or services, linking directly to them, will help immensely.
Status codes returned by a server, to indicate how a HTTP request has been handled.
Responses are grouped in five classes:
- 100-199 are Informational responses
- 200-299 are Successful responses
- 300–399 are Redirection messages
- 400-499 are Client error responses
- 500-599 are Server error responses
Example:
HTTP/2 301 Moved Permanently
Location: https://northrook.com/new-address
Need more details? Read the Mozilla Developers resource here.
A SEO term for all the links pointing to your website. How good or bad a link profile is, will depend on both the relative value of the back links to your website, and the judgement of the SEO specialist that review it.
Generally speaking a balanced profile is a good profile, that means having a good deal of quality back links from high authority sites in your niche, such as reviews linking to a product type or an article citing you as a trusted source, along with several back links from mentions on local business registrars, blog posts and the like.
Poor link profiles typically only have links from low authority sites, and may have several broken inbound links.
Links from other websites and services, that can direct visitors to your website.
A backlink is created when an external website is linking to your website. This can be both direct links to the home page, a dedicated landing page or be slightly more complex carrying UTM information.
Many search engines see backlinks like a "vote of confidence", if you get good, relevant links from websites with high authority and traffic, it will over time boost your search engine ranking.
Note: The strength of the vote is based on many things, such as click-through rate on the link, the anchor text and relation of the link, the bounce rate when the visitor lands on your site and more.
This effect is also seen in the opposite direction, where linking out, both to high and low authority sites will help both you and them.
It is all about balance, most search engines want to link to real sites with real content, and most real things have a balance of high and low.
Note: While technically all backlinks are good, some are worth significantly more than others. If you for example sell skincare products, getting a backlink from a fashion magazine will benefit you significantly more than one from a car dealership.