A SEO term based on "user experience first" design.

When creating websites, it is important to take the user experience into account, and keep it at the centre of your entire process. A great user experience will lead to more time spent on your website, lower bounce rates and higher conversions.

It is important to keep these three things in mind:

  • The access to content must be easy, that means clear and legible fonts, sensibly placed elements and a clear path to your content.
  • Ensure that your website loads fast, and has no layout shifting.
  • No dark patterns. That includes pop-ups, even on exit intent. A happy user is a converting user, and bothersome pop-ups directly lead to unhappy users.